Destination India establishes in India

Sakshi Tanwar and Ram Kapoor in ‘Bade Acchhe Lagte Hain’ currently being shot in Sydney

Minister for Tourism and major Events, George Souris, has announced that Destination NSW is opening an office in India, in recognition of the importance of the market for the State’s tourism.

This follows a 5 day trade and investment mission to Mumbai India by Premier Barry O’Farrell.

“Establishing an on-the-ground tourism presence in India, will allow the NSW Government to further promote its ongoing relationship with the Indian market,” Mr Souris said.

“It will play a key role in achieving our target to double overnight visitor expenditure by 2020.

“The New South Wales Government is strongly focused on expanding our international visitor markets, as part of our commitment to rebuilding the State’s economy.

“India is currently New South Wales’ 11th largest tourism country market by visitors and last year we recorded a 17 per cent rise in visitors from the nation.

“In the year ending June 2011, we welcomed an additional 10,000 visitors from India and in the same period, total overnight expenditure from visitors from India was $219 million.

While in Mumbai, Premier O’Farrell highlighted two productions that would showcase Sydney and New South Wales in India.

“Filmmaker Anupam Sharma’s new film From Sydney”¦ With Love is set to shoot next year, helping grow the Indo-Australian film trade and is particularly good news for our local film industry supporting more than 480 Australian jobs during the filming,” Mr O’Farrell said.

“In addition to this, top-rated Indian show Bade Achhe Lagte Hain is currently filming in and around the shores of Sydney showcasing New South Wales to the Indian visitor market.

“The estimated 42 million households viewing the show will see attractions including the Harbour, Bondi Beach and other destinations our State has to offer,” he said.

Destination NSW will work closely with airlines, the travel trade, business event organisers and media to keep Sydney and NSW top of mind as a holiday destination.

Destination NSW has international offices in Singapore, Shanghai, Los Angeles, Auckland, London and Tokyo.


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