New York based Anchal Chanda’s creations in Australian Fashion Week

Anchal Chanda

Anchal Chanda is an Indian fashion designer participating in the Mercedes Benz Australian Fashion Week. Sydney catwalk witnesses Anchals’ creations on May 4 at 2pm.

Indian- born and New York based designer, Aanchal Chanda founded her eponymous label in late 2009. Her work is ornate, glamorous, intricately detailed, and proudly celebrates the womanhood & her power with the lifesyle of today’s woman in mind, “Aanchal Chanda” label caters to the woman-to-the-go.

Each piece in the “ac” line can be tagged as “am to pm” wear. “ac” outfits can be worn to work in the daytime, shopping hours in early evening, drinks & dinner in the evening and red carpet event at the same time. The label produces feminine, fun, chic, glamorous, elegant, and powerful pret pieces that are ready to wear the minute you pick them off the rack.

Indian royal colours, a hint of royal India look gives a very creative edge to each piece. Each season, “ac” line brings the flavour and excitement with elegance to women’s lifestyle. “Aanchal Chanda” collection also brings luxury while celebrating the power of woman. The cuts and silhoutees are very New York, powerful and fun. The feel of the garment has a mix of New York, India, and Arabic essence. The finesse of her work has now spread overseas with collections showcases in New York, Paris, Dubai, Abu Dhabi.


The international media has covered her work extensively in leading newspapers, magazines, online. The label AC “Aanchal Chanda” has grown and has a goal to grow into a recognized international brand name synonymous with richness, luxury & elegance.

“Aanchal Chanda” is now available in New York, Connecticut, California, Dubai, Abu Dhabi, Jeddah, Riyadh, London, Ireland, Bahrain, Egypt, Paris.

Aanchal Chanda promises to be more available in Australian stores in near future.

Roopa Pemmaraju and Sudhir Swain

Roopa Pemmaraju from Melbourne is another Indian designer who has also showcased her creations in MAFW on May 3 and she  is joined by Sudhir Swain, Design director for the label, based in Bangalore.

Their unique designs showcase the exquisite fabrics of India through soft cotton, textured crepe, ?owing chiffon, organic eco fabric and luxuriant silk.

Having worked with renowned retailers within the international fashion industry before launching the label, both Roopa and Sudhir hold degrees in art and fashion from reputed institutes in India. Their collaborative debut collection caught the eye of IMG Fashion, and secured them a coveted spot in the Next Gen section of the Lakme Fashion Week, 2007. The collection was styled by renowned Australian stylist, Kelvin Harries.

Roopa and Sudhir successfully merge the distinctive global cultures, styles and techniques, creating one of its kind hand-made pieces to suit the contemporary, glamour-seeking customer. Geometric and floral prints and unrestrained structures adorn the free flowing fabrics.

Showcasing their designs on the catwalk of RAFW in 2010 and 2011 in Sydney, the Ethical Fashion Show in Paris and the Trade Show in Las Vegas, they maintain their luxury label by working closely with a team of 80 based in their studio in Bangalore, India.

Now, with over 25 international stockists in Australia, Hong Kong, Dubai, India and the US, ROOPA PEMMARAJU is a label known for its elaborate beading work, hand embellishments and ornate patterns on fabric.

While last year Roopa presented kaftans in a collection called the ”˜Beach Goddesses’ this year she decided to colloborate and use Aboriginal designs as she worked with indigenous artists from Desert Designs, Coo-ee Aboriginal Art Gallery and Warlukurlangu Artists Aboriginal Corporation to create a resort collection amalgamating their paintings with handmade Indian fabrics.

”My main interest has always been working with artisans, so when I came to Australia I began researching how I could work closely with Aboriginal artist communities here,” Pemmaraju said.

Judy Martin, Jimmy Pike, Ben Jangala and Lorna Fencer are among the nine indigenous artists Pemmaraju worked with from the initial concepts to the finished garments, which the designer will show on May 3 as part of fashion week.

”I started developing a collection with the artists’ work, showing them sketches, styles and how their prints would look, so they would understand the why and how of what I was doing,” she said.

The result is a collection of flowing kaftans, loose dresses and tops in earthy prints with flashes of burnt orange, cobalt and green.


Short URL: