New SBS Radio schedule on air from April 29
By Neena Badhwar
Put your hands up if you are happy with the new Hindi schedule with Hindi broadcasting increased to 7 hours from 3 hours earlier.
And put your hands up again if you like the new schedule of seven hours of Hindi program at 5pm every day that includes the weekend same time.
Some of the Indian community members that TIDU has talked to do not like the Hindi timings and say that who will listen to the program at that odd hour of the day when people are traveling home from work or perhaps stuck in the traffic. While Hindi program will be relayed at 5 pm everyday ”“ a time of the day when people can be busy planning for dinner or doing homework with children, it seems only seniors at home may tune in. Even the weekend time at 5pm is not very well received when people are getting ready to go to dinners and functions. People coming back from work during the week will have to rely on SBS Your Language app for iPhone and Android or by On demand listening via online and mobile. These people will be hard to catch as SBS will have to market the program extensively and bring on an awareness campaign of the new schedule otherwise there can be a dwindling of SBS Hindi Radio listeners on SBS. Same is the fate of programs in other Indian languages: Punjabi for five hours at 9pm from Monday to Friday; Gujarati for two hours of programming each week on the analogue radio schedule (FM) on Wednesday and Friday at 4pm; Kannada at one hour of programming on Tuesday at 3pm and newly introduced Malayali broadcasting at two hours of programming each week on the analogue radio schedule (FM) on Thursday at 8pm and Sunday at 9pm.
SBS is launching the new analogue and digital radio schedule on-air from 6am on Monday 29 April, 2013.
The program hours for some of SBS’s existing language programs such as Mandarin, Cantonese, Hindi and Punjabi will increase substantially to cater for the growing number of people speaking those languages in Australia today.
SBS will continue producing content in all languages on the current schedule. The number of language programs increase from 68 to 74 and SBS will continue to be the most multilingual broadcaster in the world.
SBS Audio and Language Content Director Mandi Wicks said: “The revised schedule will enable SBS to better deliver on its Charter obligations by better servicing the largest communities with culturally and linguistically diverse backgrounds, and offering more services to emerging high-needs communities.”
The new SBS Radio Schedule follows a comprehensive review undertaken in 2012 of the languages broadcast on the SBS analogue Radio Schedule to rebalance the languages broadcast with the multicultural make-up of today’s Australia.
There are many ways to access SBS Radio programs:
· Analogue radio programs ”“ AM/FM
· Digital radio and digital television
· Online live streaming
· Podcasts
· SBS Your Language app for iPhone and Android
· On demand listening via online and mobile
For more information on the new SBS Radio Schedule please visit sbs.com.au/radio.
SBS Radio Schedule – Current and New:
HINDI
Current Radio Schedule
| Three hours of programming on the analogue radio schedule (AM) on Monday at 3pm, Wednesday at midday and Sunday at 9am (Sunday’s program also available on NRN ”“ National Radio Network). |
New Radio Schedule
Seven hours of programming each week on the analogue radio schedule (AM), daily at 5pmThe program is also available via:
|
For more information in your language please visit sbs.com.au/hindi
………
PUNJABI
Current Radio Schedule
| One hour of programming on the analogue radio schedule (FM) on Thursday at 9pm (midday on the NRN ”“ National Radio Network). |
New Radio Schedule
Five hours of programming each week on the analogue radio schedule (FM) on Monday to Friday at 9pm.The program is also available via:
|
For more information in your language please visit sbs.com.au/punjabi
……..
GUJARATI
Current Radio Schedule
| One hour of programming on the analogue radio schedule (FM) on Thursday at 2pm (Sydney only). |
New Radio Schedule
Two hours of programming each week on the analogue radio schedule (FM) on Wednesday and Friday at 4pm. The program is also available via:
|
For more information in your language please visit sbs.com.au/gujarati
…….
KANNADA
Current Radio Schedule
| One hour of programming on the analogue radio schedule (AM) on Sunday at 5pm (Sydney Only). |
New Radio Schedule
One hour of programming on Tuesday at 3pm via:
|
For more information in your language please visit sbs.com.au/kannada
…………..
MALAYALAM
Current Radio Schedule
| No hours of programming. |
New Radio Schedule
Two hours of programming each week on the analogue radio schedule (FM) on Thursday at 8pm and Sunday at 9pm. The program is also available via:
|
For more information in your language please visit sbs.com.au/malayalam
Short URL: https://indiandownunder.com.au/?p=2233