Adelaide City lights for Indian Visitors

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The third instalment of the three series YouTube films targeted at the Indian market has been released by the South Australian Tourism Commission.

Come February 15, 2015, Adelaide will host a blockbuster limited overs cricket match between arch-rivals India and Pakistan in what will be India’s opening game of the ICC Cricket World Cup.

Rodney Harrex, Chief Executive , South Australian Tourism Commission said, the India vs Pakistan game is the real drawcard for Adelaide and we expect significant visitor numbers from India coming to Adelaide.

“It is also the perfect time to visit Adelaide as our calendar of events is at its peak and there is so much to do around the city.”

This film targeted at the young Indian demographic captures what an evening in Adelaide can mean for young couples.

“Adelaide and South Australia offer a romantic destination where couples can enjoy our beautiful beaches, great food and wine and also the peace and solitude that couples seek on a romantic holiday.”

The film has been shot music video style and is set to a soulful earthy track composed by renowned Bollywood music composers, Sangeet and Siddharth Haldipur, with lyrics by Natwar Singh.

The film was conceptualised and commissioned by the South Australian Tourism Commission and directed by Indian ad film maker Deepti Chawla and produced by Coburn Machado of Daydreamer Pictures.

Adelaide is a beautiful romantic destination, which suits all types of visitors and this film targets a young demographic communicate messages that appeal to them.

The film covers the beautiful Riverbank Precinct, Glenelg, the beautiful Adelaide City by night, food and wine, dessert bars, drive in cinema among other highlights.

The film compliments the first two films which showcased key regions in South Australia, including the Barossa, Adelaide Hills and Kangaroo Island and Adelaide City through the eyes of Indian Cricketer Ajay Jadeja.

The films will be supported by a strong digital strategy in India and will also be supported by a domestic media and communications strategy aimed at the VFR segment and Indians in other Australian States as well as the Middle East, Singapore, Malaysia, New Zealand and the US.

“These films are aimed at creating awareness and appeal for the State. Valentine’s Day is the night before the ICC Cricket World Cup 2015 India v Pakistan match, so we hope visitors will take advantage of the opportunity and have a romantic night out in the city before spending a day watching the biggest and most awaited cricket match of the tournament. ”

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