When you travel next, note Incredible India brand on Sydney buses, trains and trams

The objective of this branding is to promote India as a tourism destination along with showcasing the cultural aspects of the country, as well as publicising the ETourist visa and Incredible India info helpline during Festival of India in Australia.
India Tourism Sydney has Commenced the outdoor campaign in various cities of Australia with the flagging off of the Incredible India branded bus in Sydney by His Excellency Dr. Mahesh Sharma, Minister of Tourism & Culture (IC) on September 18, 2016.
On the evening Hon.  Mahesh Sharma along with Sh. Navneet Soni, JS and Member Secretary, National Monuments Authority, Ministry of Culture and the Consul General of India in Sydney B. Vanlalvawna cut the ribbon and released the branded bus in the presence of invited guests, media and travel agents at Luna Park. The day was wet but the bus was shining bright with the Incredible India brand.

Mr. Sharma spoke about Rajasthan where he hails from and is highly proud of all the Rajasthan cities and  interest in visiting them by the tourists worldwide. A doctor and a poet Mr. Sharma answered questions from the media and promised that tourist office is here  to provide all kinds of information to promote India in Australia. The ads by India Tourism will be displayed on the buses, trains for the next three month.

Mr. Sharma then attended the Confluence – Festival of India and declared it open before the guests as they all moved to attend fabulous gala event showcasing confleunce Festival of India at Sydney Opera House.