Indian community urged to continue to ‘stop it at the start’

The highly effective Stop it at the Start campaign to reduce violence against women continues to change the way we understand the link between disrespect and violence against women.

Jointly funded by the Australian, state and territory governments, the campaign encourages all adults ”“ parents, family members, teachers, coaches, employers, community leaders and other role models ”“ to think about the impact of what they say and do and talk to young people about respect.

Violence against women and their children is a serious issue in Australia and the statistics on the issue remain shocking: nearly one in four women has experienced violence from a current or former partner, boyfriend, girlfriend or date and one in four young people are prepared to excuse violence from a partner.

Evaluation research from the first phase of the campaign found that two-thirds of adults who saw it took action, and started to change some of their deeply-held attitudes. The results demonstrate that when the community works together on this issue, we can make a difference.

Phase two aims to move the conversation forward, encouraging audiences to ask themselves ”“ could we be teaching our children disrespect? The advertising and supporting activities show how young people can misinterpret words and actions, and how small changes can make a big difference.

The $30 million Stop it at the Start campaign is an initiative under the National Plan to Reduce Violence Against Women and their Children 2010-2022.

To help continue the conversation, online tools have been developed for the Indian community and in many languages, which can all be found on the campaign website. These resources help parents and other influencers role model positive behaviours and have conversations with the young people in their lives.

Broadcast-quality television commercials and high-resolution versions of other advertisements are available at

Visit for more information. If you or someone you know is impacted by sexual assault, domestic or family violence, call 1800RESPECT on 1800  737  732 or visit


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