Roopanter a fashion brand launched by Sanghmitra and Shradha Kumar

Above: Roopanter launched on August 6. Below: Sanghmitra and mum Shradha Kumar

Roopanter ”“ a clothing apparel brand launched in Sydney recently in the presence of distinguished guests and member of the community on August 6 by young Sanghmitra Kumar, aims to bring to Sydney community, fashion from India which is hand-picked by the daughter ”“ mother team.

Shradha Kumar, her mum, is a fashion technologist diploma holder and Sanghmitra, a Bollywood actress, as they both bring to you Khadi, embroidery on organza by the artisans of India. Their collaboration has been long there with Indian fashion that included an exclusive fashion show ”˜India Exclusiv’ in 2003 where Sydney models dazzled the ramp with designer apparel from well-known designers of India.

Says Sanghmitra, “For me the inspiration behind Roopanter is simply ”˜Art’. We wish to express our passion and devotion towards the field of arts through a variety of colours, high quality fabrics, styles, cuts & fits, and lots of hand embroideries.”

“We’ve used some of the finest quality chiffons, crepes, velvets and silks from all over India and enhanced it with minimum hand embroideries so you are comfortable, expressive, elegant yet very stylish.”

“Roopanteran is our signature line and also our most creative as we’ve played with different styles and cuts. And high quality pure chiffons, silks, chemoise, crepes etc. Avah, is our bridal & wedding line. For brides as well as friends & relatives. Bayaar, is free flowing clothing and hand embroidered line of clothing. Yada is casual line with different types of kurtas/tunics, skirts and lots more. Accessories of shrugs, shawls, kaftaans and lots more is there along with matching jewellery.”

Hon. Jodi Mckay with Multiconnexions’ Sheba Nandkeolyar at Roopanter launch

Sanghmitra also is aiming to start a glossy fashion magazine to be out in October this year as well as run image building workshops with well-known fashion designers from India, a hair and make-up team and there are plans afoot for opening a chain of spa and salons in Australia.





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